CAPTURE LAND SUMMER 2015 LOOKBOOK

KINGSTON, JAMAICA - CAPTURE LAND SUMMER 2015 LOOKBOOK FEATURING CHRONIXX

A musician since childhood, Chronixx, now in his early 20s, is one of Jamaica’s top reggae artists.

His debut EP, Dread & Terrible, was released April 2014. Since then, his rise to international stardom has made considerable headway. Chronixx has performed on The Tonight Show Starring Jimmy Fallon, topped the Billboard Reggae chart, toured Europe with his band Zincfence Redemption, and made fans worldwide with the hit song “Here Comes Trouble”.

We traveled to Jamaica to visit Chronixx and work on some projects together, including, Capture Land, a look book featuring the LRG Summer 2015 Collection.

To shoot the look book, Chronixx, Teflon, Shaydz, and Jahkime took us to Orange Street’s Rockers International, a record store founded almost 40 years ago by reggae legend Augustus Pablo. His son, Addis, was kind enough to let us in to spend an afternoon listening to classic reggae music on old 45s.

We also took pictures at 41 Fleet Street, where artists have revived a formerly downtrodden area of Kingston and turned it into a community gathering place. In and around the Orange and Fleet Street neighborhoods, friendly and familiar faces welcomed us into their yards and houses to converse, take pictures, and escape the fierce tropical Sun.

We are proud to support Chronixx in his mission to uplift the youth and build upon the musical legacy of his forefathers.

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Categorised in: Chronixx Home, Press Release

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